Long ago, whilst standing in a Borders (may it rest in peace) check-out line, I spied a display of Lego mini-figurines sold in individual pouches. “YES.” said my brain, “THAT is what you need. You need a tiny Lego person. Scratch that, you need two Lego people, because one is the loneliest number. But what if you accidentally buy two of the same kind? Three then. Buy three Lego figs. That should be enough… for now.”
I grabbed three figurine-pouches and continued waiting in line. Then I realized what had happened, shoved all the Legos back into their display box, and hurried to safety.
The marketers had nearly won again.
They’ve got my number, those marketers. They know that I’ll pine for their cranberry vegan dental floss, despite rarely flossing. They KNOW that I don’t use Vaseline, but may if it’s available in a bitty li’l tub.
(Tiny loving care?! Please, take my wallet! Image source)
Speaking of crowns— having been raised LDS and remarkably sheltered, I didn’t know of anyone who drank whiskey until I was in college. But when I was six or seven, my big brother happened upon a Crown Royal bottle cap. It was the perfect size for small dolls, and I loved it desperately. Twenty years later, I still can’t pass a Crown Royal bottle without stopping to inspect its crown. I neither drink nor own dolls who need crowning, but it hardly matters. Some clever design team saw me coming from miles away.
Being a neat freak and aspiring minimalist, you’d think I’d be a hard sell. But no. They’ve got my number.
When was the last time you made a frivolous impulse buy? Was it good marketing that pulled you in?